About
I build in public so you don’t have to guess.
I’m Luke Smith. Online I go by The Ventilator, because my job is letting fresh air into stuffy workflows. For six years I’ve been building a one-person business out loud: newsletters, digital products, a YouTube channel and a lot of experiments that didn’t work.
This library is the useful part of all that. Everything here is something I made for myself first, tested on real projects, then cleaned up so you can use it today.
The short version
Six years, one person, a lot of shipping.
2020
The first newsletter
Started writing a weekly email about building online. 40 subscribers, mostly friends.
2022
The first product
Turned my Notion setup into a $19 template. It paid the rent for a month and changed everything.
2024
Going full-time
Left the agency job. Products, sponsorships and YouTube became the business.
2026
The Ventilator
Everything I’ve made, in one library. Free to start, Pro for the lot.
How I work
Three rules for everything in the library.
Practical over perfect
If it doesn’t help you ship something this week, it doesn’t go in the library.
Show the numbers
Launches, revenue, mistakes. Real data beats motivational quotes every time.
Free stays free
Free products never move behind a paywall. Pro adds more; it never takes away.
Start with the free stuff.
Grab a free guide with just your email. If it helps, there’s plenty more where that came from.