Everything Luke has made, in one place.

A 6-page field guide to capturing ideas, planning in weeks and shipping every Friday. The system behind everything in this library.

Thirty minutes every Sunday that keep the whole system honest. The exact questions I ask, and what I do with the answers.

The Notion database I use to move an idea from a voice note to a published post. Import, duplicate, and start shipping.

Twenty minutes of low, steady ambient sound for deep work blocks. No vocals, no drops, no distractions.

A full walkthrough of the lighting, angles and settings I use to shoot clean product b-roll with nothing but a phone.

Four monochrome desktop wallpapers designed for focus. 2560 × 1440 PNGs that look sharp on any display.

The prompts I actually use for ideas, outlines, product pages and edits. Copy, paste, replace the brackets.

How to pick a price you will not regret, using anchors, tiers and one simple test you can run this week.

Every email, post and number from a 30-day product launch, recorded as a screen-share teardown.